Practice Areas
Our practice encompasses most of the common transactional and compliance issues that arise in the sports industry and related industries. Founding attorney, Vered Yakovee, served as in-house counsel for two NBA teams where she routinely handled a variety of issues related to the teams' arena and other facilities, technology, data sharing, sponsorship, ticketing, merchandising, licensing, fan engagement, physician services, and more. The firm’s practice reflects Yakovee’s broad base of knowledge and expertise in the industry. Select practice areas are highlighted below.
Representative Practice Areas
Venues & Facilities
Our venue and facilities use experience includes lease agreements for sports properties' use of their primary home arena or stadium, issues related to practice facilties, training camp and game facilities use agreements, concert and other event issues, and related matters such as technology implementation, vendor agreements, waivers and releases, and risk management.
Sponsorship & Endorsements
Our sports sponsorship practice offers many years of experience with world class, large scale, innovative, and mutually beneficial partnership agreements including naming rights and title rights agreements. We have experience with a wide range of assets across multiple sports, including new and novel assets, value in kind, and business back. We also provide counseling regarding exclusivity and portfolio and asset management.
Data & Technology
Our extensive data privacy experience ranges from big data usage in large scale advertising, to individual athlete privacy issues, as such issues arise in sports marketing, merchandising, player technology and health services, and digital marketing and advertising within other industries.
Marketing & Advertising
Our marketing and advertising practice includes a wide array of B2B agreements and strategies as well as talent agreements, including influencer agreements and protocols. It also includes agreements to broadcast audio and video content on various platforms, claim review and other advertising compliance matters, and contests, sweepstakes, raffles, and other giveaways.
Merchandising
Our apparel, design and retail experience includes design agreements and protocols, licensing and manufacturing agreements, modeling contracts, online sales, brick and mortar sales, app sales, and integrated sales.
Alcohol Beverage Law
Our alcohol beverage practice includes advice regarding the manufacture, sale, and/or advertising of alcohol beverages for clients in the alcohol beverage industry or partners of such companies, including professional sports entities with alcohol beverage sponsors.
“With years of hands-on experience in sports, business and insurance related legal matters, Vered adds significant depth and strength to the Lakers’ legal team’s "bench." I would not hesitate to reach out to Vered when we have an overflow of work in nearly every type of matter we handle in our legal department, or when we have specific needs in the types of matters she handles in her practice.”
– DAN GRIGSBY, CHIEF LEGAL OFFICER, GENERAL COUNSEL & CHIEF INTEGRITY OFFICER, LOS ANGELES LAKERS
Prospective clients may not obtain the same or similar results.
Our Ethos
We are not afraid. We do the right thing. We care for each client's business as if it were our own.
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